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HorseMeat.co.uk
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HorseMeat.co.uk

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SEO Benefits Of A Good Domain Name

Domain names that contain your targeted keywords such as a type of product or service you offer can achieve better SEO (Search Engine Optimisation) results by accelerating your website to higher rankings in search engines such as Google, Bing & Yahoo which has the positive effect of increased click through rates and thus more traffic and the benefit of targeted potential customers to your website.

  • A relevant domain name.
  • Better & higher rankings in search engines.
  • Higher clickthrough rates.
  • More trust in your product or service.
  • More attention in the search engine results pages from your potential & existing customers.
  • More brand potential or awareness of your product offering(s).
  • Increased traffic to your website.
  • Increase in targeted potential customers.
  • Increase in sales.

A domain, when used correctly,
should incorporate:

Brand signals – Any mention or occurrence of your business domain name on a website will contribute to your branding efforts.

Relevancy signals – If your domain name includes a relevant keyword, it will be bolded in the search engine results. Then, when people refer to your domain, it will associate your site with that keyword.

PPC Benefits Of A Good Domain Name

Online adverts and paid search also work well together when you have a good domain name. In fact, some studies have shown that, all things being equal, text ads perform better with a relevant domain name. The benefits are similar to SEO.

The close match between the domain name and the product / service encouraged clicks, hence your Google Ads or Bing Ads can achieve a greater CTR (Click-through rate) which assists in leading to a higher ad placement and lower advertising costs. This could help yield a higher ROI (Return On Investment).

When a person types keywords into a search engine, the bolding of the relevant keyword in the domain attracts the customers eyes.

It’s possible that a relevant domain name can positively impact the Quality Score of your adverts.

Granted, the exception being when the competition is an extremely well known and established brand with a huge trust factor. However, at least your ad could be pitching alongside these and attract new customers to your website.

A significant benefit of a product or service related domain name is that if someone is ready to click an advert, it’s because they’re looking for a specific product or service, not a company. Highlighting the product within the domain name could potentially help.

  • A relevant domain name.
  • More trust in your product or service.
  • Higher click-through rates.
  • Improved Quality Score of your Google Ads and Bing Ads.
  • Higher ad placements.
  • Lower advertising costs.
  • Higher ROI (Return On Investment).
  • More attention in the search engine results pages from your potential & existing customers.
  • More brand potential or awareness of your product offering(s).
  • Increased traffic to your website.
  • Increase in targeted potential customers.
  • Increase in your sales.